Paltrow made her acting debut on stage in 1990 and started appearing in films in 1991. She gained early notice for her work in films such as Se7en
(1996), in which she played the title role, and Sliding Doors
(1998). She garnered worldwide recognition through her performance in Shakespeare in Love (1998), for which she won the Academy Award for Best Actress, a Golden Globe Award and two Screen Actors Guild Awards, for Outstanding Lead Actress and as a member of the Outstanding Cast. Since then, Paltrow has portrayed supporting as well as lead roles in films such as The Talented Mr. Ripley
(1999), Shallow Hal
(2001) and Proof
(2005), for which she earned a Golden Globe nomination as Best Actress in Motion Picture Drama. In 2008, she appeared in the highest grossing movie of her career, the superhero film Iron Man
, and then reprised her role as Pepper Potts in its sequel, Iron Man 2
(2010). Paltrow has been the face of Estée Lauder's Pleasures perfume since 2005.