The film was launched on August 1, 2012 at Annapurna Studios. The film's first schedule of shooting started a day later. Nani plays dual roles - that of a 24-year-old and of a 48-year-old. Amala Paul
will play the female lead in both the versions.The movie will be produced by KS Sreenivasan's Vaasan Visual Ventures.Meghana Raj was reported to have an important role in the film, but she said on Twitter that she was not acting in the film.Ragini Dwivedi
was roped in to play an important role.By March 2013, Shooting of the movie was said to be 50% Complete and first look was launched on Nani's birthday.The next schedule began in the same month at Hyderabad whose duration was of 3 weeks in which scenes on Nani and Amala Paul
were shot.On November 26, 2013 Nani on his twitter revealed the looks of his Dual roles.On December 5, 2013 a press note was released which revealed that the film's shoot was wrapped up by that day.